December 13, 2011 By Alex Bainbridge
Despite every startup claiming to be approaching a problem in a different way, you can actually divide them into four categories.
- Those with grand ideas and execution to match
- Those with the ideas but where execution is not quite there
- Those who you wonder what they were smoking when they thought that idea was going to work.
The fourth category is the one that goes unnoticed
- The humble new business selling just a little bit better than their nearest competitors, but not setting the world on fire.
I feel for those entrepreneurs chasing the big dream with the hope of being backed by venture capital money.